By buying the license franchise we decide to conduct business at each own risk, but under the brand of the franchisor. Well-known mark is intended to encourage more customers and considerably reduce the risk of failiture. Decide to cooperate on a franchise method, (Sales Force Automation software) both parties confirm the agreement imposes mutual obligations. The main responsibility of the franchisor is licensing the mark and the resource of knowledge about developing the store on a permanent basis throughout the length of the statement and the main responsibility of the franchisee is to keep a popular network-wide rules for carrying business and paying franchise fees.
Another issue is to have professional logistic and in that issue interesting way is to invest in direct store delivery. Franchise isn’t only about selling the right to use the snare logo or trademark, it’s about the whole networkof doing business. The word „system” is the key to understanding the principles of business based on the franchise- Direct Store Delivery. Recipient license may in fact have from the giver licensing networkand systematic care – solas training courses for himself and staff on marketing campaigns to help the sale or know-how for the industry for example knowledge about the specifics of billing or accounting.
In few words: the franchisee possess in theirs business experience, knowledge and ways upgrading by the donor permit.