According to the one of the most crucial rules of economics, the bigger is the demand, the lower is the price, which implies that more and more people are in general able to afford them. In addition, the competition in the automotive industry has significantly increased.
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As a result, a lot of various enterprises such as for instance BMW, Opel, Volkswagen etc. had to develop their assortment so that they could remain on this market. Investments in innovations are mostly known to be one of the most influential keys to achieve successes in this area. Concerning automotive industry it is found out by different marketing specialists that the more innovations are included in an automobile, the more is it likely to develop its image in the eyes of clients.
Another crucial fact referred to automobiles and other means of transport is that one of the factors that play increasingly influential role in choices of various clients is whether a vehicle is known to be ecological or not.